BEAUTY CARE

Actress Christina Hendricks to host 2013 P&G Beauty & Grooming Awards

BY Antoinette Alexander

TORONTO — Procter & Gamble Canada has announced that Emmy-nominated TV actress Christina Hendricks will host the fifth annual P&G Beauty & Grooming Awards on Dec. 2.

Best known for her portrayal of “Joan Holloway” on AMC’s series “Mad Men,” the former model will grace the stage as P&G celebrates the best Canadian editorial and creative talent in beauty, fashion and grooming. Hendricks joins Nia Vardalos, Queen Latifah, Kim Cattrall and Rob Lowe who have served as previous hosts.

Celebrating its fifth anniversary, along with a record 316 entries submitted this year, the P&G Beauty & Grooming Awards will honor 20 winners across 15 categories. The categories are:

  • Best Art Direction
  • Best New Face (Presented by Olay)
  • Best Beauty Feature, Magazine, Newspaper or Online – Trend or Profile
  • Best Beauty Feature, Magazine, Newspaper or Online – Scientific or Technical
  • Best Beauty Editor of a Magazine
  • Best Male Grooming Feature, Magazine, Newspaper or Online
  • Hair Stylist of the Year (Presented by Pantene)
  • Best Fashion Feature, Magazine, Newspaper or Online
  • Best Fashion Editor of a Magazine
  • Best Male Fashion Feature, Magazine, Newspaper or Online
  • Best Beauty or Fashion Blog
  • Best Beauty or Fashion Website
  • Photographer of the Year
  • Make-up Artist of the Year (Presented by CoverGirl)
  • Best Magazine Cover

“We’re so proud of the growth and success of this event, and each year we’ve welcomed spectacular hosts, presenters and guests, but the focus has always remained the same — celebrating the truly remarkable Canadian talent in the beauty and fashion industry,” stated Thom Lachman, president of P&G Canada. “Christina Hendricks is the perfect host for our fifth anniversary year, exuding unmistakable confidence, talent and show-stopping beauty.”

P&G Beauty & Grooming is a longstanding supporter of the Canadian beauty and fashion industry through its sponsorship of Montreal Fashion Week, the Toronto Fashion Incubator and as the official beauty partner of the shows.

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BEAUTY CARE

Singer Shakira kicks off 3D White’s ‘SmileStory’

BY Antoinette Alexander

BARCELONA, Spain — Procter & Gamble’s Crest and Oral-B 3D White have announced a global call-to-action inviting fans around the world to share the power and stories of their smiles. This global movement kicked off with the debut of Shakira’s SmileStory video at the exclusive Crest & Oral-B Blue & White Gala in Barcelona and live stream around the world.

In creating Shakira’s SmileStory, 3D White found inspiration in who Shakira is and what she stands for, as well as from the beauty and power of her smile. This short SmileStory video details Shakira’s journey as an artist, humanitarian and friend. Shakira’s SmileStory was captured to serve as an inspiration and visual call-to-action for fans around the world to share the beauty of their personal SmileStories through #3DWhiteSmile.

“Smiles have power,” stated Stephen Squire, global marketing director of oral care. “Smiles have a positive impact on the world. A smile is the first, and most lasting impression – and it can turn strangers into friends. The more brilliant your smile, the more confidently you can engage in the world around you – that is the power of a 3D White smile.”

Women and men from all over the world can share a picture or video of themselves smiling with a short caption describing the story behind their smile in that very moment. Fans can draw inspiration from Shakira’s SmileStory video – and use that inspiration to capture and share their own unique SmileStory with the world.

Fans can share their own SmileStory via any social platform using #3DWhiteSmile. From there, all SmileStories will be gathered and shared in a Smile Gallery found at 3dwhite.com/mysmile.

“We hope to gather as many brilliantly beautiful smiles as we can through this campaign,” added Squire. “The truth is seeing someone smile is contagious. Spreading radiant smiles around the world sends a wonderfully positive message.”
 

 

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Old Spice-powered Head & Shoulders hits market

BY Antoinette Alexander

CINCINNATI — Merging two classic men’s grooming brands, Procter & Gamble unveiled earlier this year Head & Shoulders with Old Spice.

With 50 years of scalp care technology, Head & Shoulders continues to be a grooming staple for many men battling a flaky, itchy scalp. Meanwhile, Old Spice has continued to evolve to remain relevant in today’s challenging market. P&G in 1990 purchased the Old Spice fragrances, skin care and antiperspirant and deodorant products from the Shulton Co., which first introduced the brand in 1938.

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