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Actavis confirms court ruling in generic patent suit

BY Ryan Chavis

DUBLIN — Actavis confirmed that the U.S. District Court for the District of Delaware found certain claims of U.S. Patent Nos. 6,335,031 and 6,316,023 valid and infringed by the company’s rivastigmine transdermal system, a generic version of Exelon Patch from Novartis.

Actavis said it is reviewing the court’s decision and weighing all available options, including an appeal.

Exelon Patch is used to treat patients with mild to moderate dementia associated with Alzheimer’s or Parkinson’s disease. Actavis’ abbreviated new drug application for its generic version of Exelon Patch is pending with the Food and Drug Administration.

 

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Novo Nordisk launches prefilled insulin device

BY Ryan Chavis

PLAINSBORO, N.J. — Novo Nordisk on Thursday announced the launch of Levemir FlexTouch (insulin detemir [rDNA origin] injection), a prefilled insulin delivery mechanism providing a new way for diabetics to administer their insulin.

The device is the first and only prefilled insulin delivery system without a push-button extension, which helps to eliminate delivery challenges for the patient, according to the company.

"The features of FlexTouch were designed to help patients administer their insulin," said Michael Shannon, M.D., chair of endocrinology and diabetes clinical advancement at Providence Health and Services. “The reduced reach and low injection force button are both advancements in improving the insulin delivery experience.”

FlexTouch was approved by the Food and Drug Administration in November 2013. The device also launched in other countries, including the United Kingdom, Canada, Denmark and Japan.

 

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Strength of Nature selects Finn Partners Multicultural as PR agency of record

BY Antoinette Alexander

NEW YORK — Ethnic hair care brand Strength of Nature Global Brands has announced that public relations and digital communications firm Finn Partners and its Multicultural & Image Marketing practice has been selected as agency of record for the company’s portfolio of hair care brands for women of color.

With products ranging from at-home relaxer kits and styling aids to texturizers, Strength of Nature’s growing handprint in the industry has led the company to consolidate its marketing communications initiatives in partnership with a full-service firm with global resources and insights to both the category and target consumer.

Finn Partners’ Multicultural and Image Marketing Group will be charged with developing strategies to extend Strength of Nature’s impact in the ethnic hair care category with the goal of further engaging the brands with consumers and retail partners around the world. The assignment includes managing media relations, creative, sponsorship activation and corporate relations for Strength of Nature, whose brands include the Soft & Beautiful and Soft & Beautiful Botanicals line of treatments and styling aids, as well as African Pride, Beautiful Textures, Elasta QP, Mega Growth, Pro-Line and TCB.

Savannah, Ga.-based Strength of Nature acquired Soft & Beautiful, TCB and Pro-Line flagship brands from Unilever North America in December, heralding a new era for the company as it seeks to expand its product offerings and innovations in the marketplace. With this growth, the company has also expanded its sales and marketing team to include business development managers Tara Coleman and Michael Judson, as well as marketing brand manager Camila Crews.

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