HEALTH

Abbott unveils dark chocolate ZonePerfect nutrition bar

BY Michael Johnsen

COLUMBUS, Ohio Abbott Laboratories last month showcased a new ZonePerfect nutrition bar touting the benefits of dark chocolate, a first for the nutrition bar set, at the ECRM Vitamin, Diet & Sports Nutrition conference in Destin, Fla. According to the company, the dark chocolate candy category continues to grow—reaching $530 million on growth of 140 percent in the past five years, the company stated, citing data from the Nielsen Group. And the dark chocolate addition to the nutrition bar set will increase reach by 8 percent, Abbott added, citing GfK Custom Research.

“You’ve got to do something to break the sea of sameness,” noted Darrell Ayers, Abbott director of health living and sales, on the pending ZonePerfect product launch that’s scheduled to be in stores by March 10. The bars will be available in three flavors—double dark chocolate, dark chocolate almond and dark chocolate strawberry.

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Designer Whey announces launch of Protein2Go

BY Michael Johnsen

CARLSBAD, Calif. Designer Whey last month launched its Protein2Go supplement packs—a protein powder that can be added to bottled water in orange mango, pomegranate fruit, French vanilla and double chocolate.

“Protein2Go packs offer a nutritious snack and are perfect for women with hectic and busy lifestyles,” stated David Jenkins, chief executive officer for Designer Whey.

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January sees 1 million GSK smoking-cessasion products sold

BY Michael Johnsen

PITTSBURGH GlaxoSmithKline Consumer Healthcare sold 1 million boxes of smoking cessation products in January 2008, including NicoDerm CQ patches, Nicorette gum and Commit lozenges, the company announced Monday.

“We are thrilled to see so many people trying to get their new year started in a healthy way by quitting smoking,” stated Bill Slivka, vice president of smoking control for GSK.

To encourage people to quit smoking for the rest of 2008, GSK Consumer Healthcare is offering a free NicoDerm CQ placebo patch or a 20-count box of Nicorette Cinnamon Surge. The placebo patch is available online at www.NicodermCQ.com and is intended to show smokers that the NicoDerm CQ patch is easy to use, comfortable and discrete. Nicorette gum is available by calling 1-800-NICORETTE. These offers will help smokers decide whether NicoDerm CQ or Nicorette is the right option for their quit attempt, the company stated.

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