HEALTH

Abbott sponsors 2015 Bank of America Chicago Marathon

BY Michael Johnsen

ABBOTT PARK, Ill. – Abbott's sponsorship of the 2015 Bank of America Chicago Marathon, which takes place in the global healthcare company's hometown, complements its title sponsorship of the Abbott World Marathon Majors. 
 
As title sponsor of the Abbott World Marathon Majors, Abbott is encouraging the sharing of health "best practices" among the six iconic races that make up the series. At the Bank of America Chicago Marathon, Abbott will provide portable blood analysis systems called the i-STAT, which perform commonly ordered blood tests – such as those for checking heart function or monitoring physical exertion – within minutes and empowers the marathon medical staff to administer care onsite.
 
"Marathoners bring to life the idea that when people are at their healthiest, they can tap their potential and achieve remarkable things," said Elaine Leavenworth, SVP, chief marketing and external affairs officer at Abbott.
 
"We are inspired by the thousands of people who train for and participate in the Bank of America Chicago Marathon. They are extremely driven to reach a personal goal, which is anchored in the power of living a healthy life," said Carey Pinkowski, executive race director, Bank of America Chicago Marathon. "As a company committed to healthy living and with deep Chicago roots, Abbott is an ideal partner."
 
This year, Abbott will again be the title sponsor of the pre-race Abbott Health & Fitness Expo where they'll invite the expected 140,000 runners and supporters to its booth to describe what living fully means to them.  Abbott is asking a million people to share their stories, and at the Expo participants will have the chance to take part in interactive quizzes and other experiences to express what they do to become their best possible selves. 
 
Those who participate at the Abbott booth by taking a quiz will be entered for a chance to win a free entry to the 2016 Bank of America Chicago Marathon. In addition, at 1 p.m. on Oct. 9, Abbott will host an on-stage presentation, featuring record-breaking marathoner and former Olympian Joan Benoit Samuelson plus Abbott neurologist and dietitian Beth McQuiston. The duo will talk about the mental and physical aspects of training for and racing a marathon, and how participants can use the experience as a tool to live a full life.
 
For the thousands of registered participants – including approximately 30 Abbott employees from around the world – Abbott will again have a high-energy "Cheer Zone," just as it did at the 2014 Bank of America Chicago Marathon.
 
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Matrixx enters immunity system supplement arena

BY Michael Johnsen

BRIDGEWATER, N.J. – Matrixx Initiatives on Wednesday kicked off National Immunity Month with the launch of Zicam Total Immune, a brand new dietary supplement and immune support product. Part of a larger effort to promote immune health, Zicam is teaming up with fitness expert Tracy Anderson and Self magazine to help consumers prepare for the upcoming cold season.
 
"The launch of Zicam Total Immune expands our role as a wellness solution, providing consumers with a range of immune support products to fit their active lifestyles," said M'lou Walker, CEO of Matrixx. "In our mission to develop better ways to feel better, we are excited to partner with others who support healthy living."
 
"As a mother and business owner, I really look for products that work for my busy lifestyle and can be taken on the go," Anderson said. "I'm all about helping women be the very best version of themselves and I love that Zicam Total Immune is about giving your body the added support it needs so you can live life to the fullest."
 
To further ensure consumers are well prepared for the season, Zicam is partnering with Self magazine on a series titled "31 Days to Better Health & Happiness" which will provide tips and tricks for supporting immune health this fall through nutrition, fitness, wellness and sleep. 
 
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Researcher explores impact of magnesium deficiency

BY Michael Johnsen

LOS ANGELES – According to researcher, nutritional biologist and author, Andrea Rosanoff, director of research at the Center for Magnesium Education, most Americans are severely magnesium deficient, including 68%-89% of teens, 70%-80% of elderly and over half of Americans aged 51-70. 
 
To help people understand the basics of this vital health issue, Rosanoff on Tuesday made available a free e-book entitled "Why Do We Need Magnesium?" 
 
"Proteins build, repair and maintain cells; they are the basic building blocks of our bodies," stated Carolyn Dean, medical advisory board member of the Nutritional Magnesium Association. "Magnesium helps synthesize protein, and without protein synthesis there would be no cell growth or maintenance, and without cells there would be no life."
 
 
 
 
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