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Abbott recalls pair of defunct blood glucose meters

BY Michael Johnsen

ALAMEDA, Calif. — Abbott on Friday voluntarily recalled the FreeStyle Blood Glucose Meter and the FreeStyle Flash Blood Glucose Meter, neither of which have been in production since 2010. Other Abbott Diabetes Care meters are not affected by the recall. 

When used with the Abbott FreeStyle test strips, the FreeStyle Blood Glucose Meter and the FreeStyle Flash Blood Glucose Meter may produce mistakenly low blood glucose results. Abbott began notifying users on Feb. 19, 2014, immediately after the issue was discovered.

This voluntary recall does not apply to any other Freestyle brand blood glucose monitoring systems. Freestyle Lite, Freestyle Freedom Lite or Freestyle InsuLinx systems can continue to be used with the Freestyle test strips.

 

 

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Cardinal Health’s Pharmacy Health Network helps prompt consumer, pharmacist interaction

BY Michael Johnsen

DUBLIN, Ohio — A recent audience-research study conducted by Nielsen found that among Cardinal Health’s digital advertising network for retail pharmacies, called Pharmacy Health Network, half of viewers surveyed (49%) indicated that they felt encouraged to discuss a product or brand they had seen on Pharmacy Health Network with their pharmacist, and 48% indicated that after seeing ads on Pharmacy Health Network, they felt motivated to discuss those products or brands with their physicians.

"This study again confirms that consumers consider advertising messages on Pharmacy Health Network to be informative and highly credible, and that ads on our network drive action by encouraging consumers to talk with their pharmacists and physicians about products they see on our network,” stated John Disher, senior manager of Cardinal Health’s Pharmacy Health Network. “As our network continues to receive a positive response from advertisers and consumers alike, we look forward to expanding the number of stores and advertisers that participate in the program."

“The Pharmacy Health Network provides a perfect digital inter-medium between my patients and their much-needed counseling,” commented Justin Ceravolo, pharmacist and assistant pharmacy manager at Cypress Pharmacy in Fort Myers, Fla. “I have seen an increase in sales, as well as an increase in patient comfort with speaking to the pharmacist, which can be attributed substantially to the educational content aired while the patients wait for their prescriptions.”

As many as 63% of viewers recalled advertisements on Pharmacy Health Network; and 91% of viewers indicated that the Pharmacy Health Network was informative; while 74% indicated ads are more believable when viewed in a pharmacy.

Approximately 13% of consumers who have seen ads on the Pharmacy Health Network have purchased those products or brands. The average audience dwell time in proximity to the screen is just under twelve minutes.

Pharmacy Health Network broadcasts advertisements and educational content to flat-panel LCD screens placed in retail pharmacies, enabling advertisers to target consumers while they wait for prescriptions to be filled.  Nielsen interviewed consumers as they were leaving Pharmacy Health Network locations. The study revealed that 94% of those surveyed said that their pharmacist or physician was their primary information resource when researching health and wellness products.

 

 

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Vichy Laboratoires, La Roche-Posay to debut in premium skin care aisle at Target

BY Antoinette Alexander

MINNEAPOLIS — La Roche-Posay and Vichy Laboratoires, two skin care brands from the L’Oréal Group, have announced that their skin care collections will be available as part of Target’s new premium skin care offering.

“We’re thrilled be a part of the premium skincare concept at Target; they’re a visionary retailer, and we look forward to reaching their shoppers through this new touch point,” stated Mike Larrain, president, Active Cosmetics Division at L’Oréal. “Both La Roche-Posay and Vichy feature breakthrough, dermatological products delivering clinically-proven results that we’re confident will speak to the savvy Target shopper.”

From anti-aging to acne, Target “Beauty Concierges” will be on hand to advise consumers on the best products for their skin. These advisors are specially trained to provide unbiased recommendations to guests who may have questions about skin care products or would like to sample products. Vichy Laboratoires and La Roche-Posay will be available in select Target stores and on Target.com beginning March.

The launch at Target is part a larger initiative whereby the retailer is introducing premium skin care offerings from seven brands. The premium brands became available on Target.com in February, and will roll out to 749 Target stores in the United States in March, the retailer stated.

In addition to Vichy and La Roche-Posay, brands include MD Complete by Dr. Brian Zelickson, Laneige, 29 by Lydia Mondavi, Own Skin Health and Borghese Age Defying Cellular Complex.
 

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