News

Abbott organizes PediaSure Mom Brigade to battle pint-sized picky eaters

BY Michael Johnsen

ABBOTT PARK, Ill. — More than two-thirds of moms who participated in a recent Abbott Nutrition survey revealed they have a picky eater, and 9-out-of-10 of these moms indicated they are unsuccessful at getting their picky eater to eat healthy and nutritious foods every day. To aid moms in their pursuit of healthy eating habits and restore order to the dinner table, Abbott launched the PediaSure Mom Brigade, a team of real mom experts with experience in children’s health and nutrition, Abbott announced Thursday.

According to the survey, this mealtime "battle" can have a significant emotional toll on moms, with more than 2-out-of-3 respondents saying that they feel like the "bad guy" when it comes to trying to influence their child’s picky eating. Three-in-4 have used persuasive tactics, such as disguising nutritious foods and ingredients (43%), giving rewards for eating healthy (38%) and bargaining (32%).

"If moms are struggling with a daily picky eater, their child may not be getting essential nutrients for growth and development," Abbott Nutrition research scientist Tama Bloch said. "The scientists at Abbott, like me, are constantly working to identify new ways to address nutritional challenges so that a child’s nutrition is a little less worrisome to mom."

The PediaSure Mom Brigade is designed to connect with moms, provide tips and expert advice to help them ensure that, even with picky eaters, they are feeding their children’s potential throughout the year. Members of the Mom Brigade include:

  • Rallie McAllister — Family physician, who specializes in nutrition and wellness, and mother and cofounder of MommyMDGuides.com and coauthor of "The Mommy MD Guide to Your Baby’s First Year;"

  • Felicia Stoler — Registered dietitian and exercise physiologist. Author of "Living Skinny in Fat Genes: The Healthy Way to Lose Weight and Feel Great." Stoler also is an on-air personality, journalist, consultant and mom; and

  • Sylvia Melendez-Klinger — Registered dietitian and mother, member of the American Dietetic Association and founder of Hispanic Food Communications, a nutrition and culinary communications consulting company.

The survey was conducted by Wakefield Research, on behalf of Abbott Nutrition, among 1,001 mothers in the U.S. with children ages 2 to 10 years, between April 14 and April 20 using an email invitation and an online survey.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Target offering flu shots at pharmacy, clinic locations

BY Allison Cerra

MINNEAPOLIS — Target announced that 1,650 of its pharmacy locations, in addition to its clinics, are offering flu shots with no appointment necessary, effective Aug. 15.

Target pharmacists and clinicians at Target Clinic will administer flu shots during regular pharmacy and clinic hours — including evenings and weekends — for $25. This year’s vaccine protects against seasonal flu, H1N1 and H3N2, another virus subtype that causes the flu, the company said.

“Prevention is key to staying healthy during cold and flu season, and Target is dedicated to providing products, services and expert advice to help our guests stay well year-round,” Target SVP health and beauty José Barra said. “Getting vaccinated is an effective way to prevent the flu, so our goal is to make it easy and convenient for people to get their flu shot—while saving them money in the process.”

For more information, visit Target.com/flu.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

MinuteClinic helps families prep for BTS season with vaccines, sports physicals

BY Allison Cerra

WOONSOCKET, R.I. — To help families prepare for the back-to-school season, MinuteClinic said that it is offering adolescent vaccinations and sports physicals seven days a week, with no appointment necessary.

MinuteClinic said it is offering several vaccines, including:

  • Pertussis (whooping cough), which is now required in California for all students entering 7th through 12th grade;

  • Meningitis, which is required for both secondary school and college in many states; and

  • Human Papillomavirus (HPV).

Although immunizations often are covered by insurance, MinuteClinic advises patients to check with their insurance company prior to visiting the retail clinic to verify coverage of the specific vaccination, as well as any co-pays, co-insurance or deductibles.

"It’s important to check," MinuteClinic chief nurse practitioner officer Paulette Thabault said. "You might assume that your child is up-to-date with their shots, but immunization laws change and can vary among states and age levels. Vaccinations or boosters are often required before middle school, high school or college. Our practitioners have the information you need and make it easy for parents to stay on top of immunization schedules."

Additionally, the retail clinic provider also is offering sports and college physicals, which are not covered by insurance, for $39 through Sept. 30. During the visit, MinuteClinic practitioners will:

  • Review medical history and check to see if immunizations are up to date;

  • Check vital signs and reflexes;

  • Provide and an overall assessment of physical condition to make sure the child is not at risk for illness or injury; and

  • Offer educational tips about the importance of stretching, hydrating and avoiding overexertion.

Physicals are offered to college students who need them as part of pre-admission requirements, MinuteClinic noted.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?