HEALTH

Abbott launches new nutrition shake

BY Michael Johnsen

COLUMBUS, Ohio Abbott last week launched the EAS Myoplex Strength Formula nutrition shake, designed to help active people on the go refuel after physical activity. The ready-to-drink sports nutrition shakes come in a new, reclosable 14-fluid oz. plastic bottle designed to make the offering more friendly to mass consumers.

Developed by sports nutrition scientists, EAS Myoplex Strength Formula shakes offer 25 g of high-quality protein designed to help in post-workout replenishment.

“It can be difficult to get the proper nutrition to refuel the body after working out,” stated Monica Hysell, Abbott Nutrition general manager and DVP. “That’s why Abbott made it easier than ever to drink an EAS Myoplex Strength Formula shake [that] has an easy-to-handle shape and reclosable top.”

The shakes will be offered in four flavors — chocolate cream, vanilla cream, strawberry cream and banana cream.

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NBTY introduces new label, package design to supplement line

BY Michael Johnsen

BOHEMIA, N.Y. NBTY earlier this month introduced a refreshed label across its Sundown Naturals supplement line. The new translucent orange bottles are designed to attract customers that will continue to protect the products from UV light and are 100% recyclable, making the packaging more eco-friendly.

And included in the redesign is easy-to-read copy to make choosing the right supplement easier, the company stated. In addition to clear product attributes, NBTY highlighted its allergen statements and included a section called “Smart Facts” to enlighten the customer around benefits of the product. The new package also features a new flip-open cap.

“Today, consumer confidence in the quality and safety of products is of the utmost importance,” NBTY stated. “The Sundown Naturals Quality Guarantee not only ensures customer satisfaction, but also reminds customers that all Sundown Naturals vitamins are laboratory tested for purity, potency and freshness.

“Sundown Naturals has enjoyed a long-standing reputation of quality and value, and this new makeover will help reinforce its natural heritage,” NBTY continued. “The redesign sheds light on all the exceptional attributes of the Sundown Naturals brand, including the superior quality of its products and its eco-friendly philosophy.”

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Researchers find link between vitamin D and obesity

BY Anna Mcgrath

CHICAGO Researchers found that body mass index should be considered when assessing a cancer patient’s vitamin D status after discovering obese cancer patients had significantly lower levels of vitamin D, compared with non-obese patients.

Despite data from researchers at Cancer Treatment Centers for America, this supposed correlation between vitamin D and obesity remains uncertain because conflicting data exists.

“Currently, the dietary recommendations for vitamin D do not take into account a patient’s BMI,” said Carolyn Lammersfeld  national director of nutrition for CTCA and a principal investigator in the study. “We investigated the relationship between vitamin D and BMI in a large sample of cancer patients and found that as BMI groups increased from normal to overweight or obese classifications, there was a significant decrease in vitamin D.”

According to the study that CTCA presented at the American Society of Clinical Oncology’s annual meeting May 29 to June 2, obese cancer patients have significantly lower levels of vitamin D, and more aggressive vitamin D supplementation should be considered in obese cancer patients.

KelloggsDRSNhttp://www.centerstoregrowth.com

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