HEALTH

AAP announces new Web resource: Pediatric Care Online

BY Michael Johnsen

BOSTON The American Academy of Pediatrics on Friday announced the introduction of a next-generation point-of-practice resource to the nation’s pediatricians this week as the organization holds its annual National Conference and Exhibition here.

The Web-based resource is called Pediatric Care Online. “It is fast and easy to navigate, and every hit is rewarding,” stated Michael Severson, pediatrician. “Pediatric Care Online is going to be very valuable not only because of the amount and quality of information that it brings together in one place, but also because it’s interactive and there when you need it. If you’ve ever wished for a point-of-care resource that you didn’t have, this service probably offers it.”

Through a three-year sponsorship by Mead Johnson Nutritionals, most pediatricians can enroll for a free three-month trial period, while pediatric residents can sign up for a free trial of one year.

At the heart of Pediatric Care Online’s content are three of the AAP’s most relied-upon practice resources: the new AAP Textbook of Pediatric Care, which is the standard reference of its kind; content from the AAP’s Red Book, which provides detailed information on more than 200 childhood infectious diseases; and Bright Futures, the organization’s comprehensive health supervision guidelines.

Mobile features include an interface that will allow users of Internet-capable devices to search the Website. In addition, the service offers a broad range of content that can be downloaded to handhelds that do not have Internet access. Downloads are compatible with Palm, Windows Mobile, and Pocket PC devices. Downloadable content includes the Point-of-Care Quick Reference, Bright Futures, the Bright Futures Pocket Guide, Pediatric Drug Lookup, Interactive Periodicity Schedule, Signs and Symptoms Search, Antimicrobial Therapy Guide and Pediatric Care Updates.

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ACE opens new rooms on Web site to promote germ fighting

BY Michael Johnsen

WASHINGTON The Alliance for Consumer Education on Wednesday launched four new rooms on its interactive Web site, www.StopGerms.org, and unveiled a 3-dimensional version of StopGerms.org in Second Life, a virtual online community. ACE’s StopGerms.org, is a website aimed at educating consumers on ways they can help keep their families healthy through proper hygiene practices within the home. Included in the new expansion to the popular interactive site are four new rooms: The Garage, Foyer, Study and Living Room.

Consumers can click on objects in each room such as doorknobs, carpets, toothbrushes, or counters to see which germs are hiding or lurking on each item. A second click of the mouse lets consumers know more about each of the germs and educates them on steps they can take to help protect their families from germs and the diseases they cause.

“ACE is helping parents and families understand the threat of exposure to those germs that can cause colds and flu,” stated Joseph Healy, ACE president.

ACE is a nonprofit foundation dedicated to advancing community health and well-being.

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GelStat makes plans to turn around business and drive sales

BY Michael Johnsen

GelStat Corporation chief executive officer Gerald Kieft on Tuesday outlined the company’s turnaround plans in an open letter to shareholders.

“While we have encountered a number of challenges expected with any turnaround situation, we are pleased to report the core fundamentals are sound and we are more excited than ever about the company’s prospects,” he wrote.

To date, the company has re-established distribution and product availability through Drugstore.com and Amazon.com and performed a physical inventory audit Sept. 13, tablulating 942,120 boxes of GelStat Migraine four count and GelStat Migraine eight count collectively. Kieft estimated the potential revenue from the sale of this inventory would fall between $3.2 million and $10 million depending on the sales channel.

On Sept. 23, the company relaunched its Web site at www.gelstat.com.

Moving forward, GelStat plans to drive direct-to-consumer sales through cost per acquisition Internet campaigns, infomercials, television, radio and print advertising and to reseed its products through wholesalers and other distribution channels into retail.

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