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AANP aims to bolster public, policymaker awareness of NPs via multimedia campaign

BY Antoinette Alexander

AUSTIN, Texas — Amid the 50th anniversary of the Nurse Practitioner degree program, the American Association of Nurse Practitioners has launched an integrated multimedia campaign to strengthen public and policymaker awareness of the critical role nurse practitioners play in delivering high-quality, affordable and accessible health care to millions of Americans.

"Nurse practitioners are leading the charge and growing the nation's access to patient-centered, accessible, high-quality health care," said AANP CEO Dave Hebert.  "We want every American to understand the commitment, education and clinical training these outstanding professionals have. AANP will continue to encourage legislation that removes barriers to nurse practitioner-delivered healthcare services."

The campaign, which will highlight the 50th anniversary of the NP degree program, will leverage media, broadcast television spots on "CNN New Day," "Fox and Friends," "CNBC Squawk Box," "Today," "Good Morning America," "Ellen," talk radio and in-person events.  AANP's television and radio ads will encourage consumers to visit NPFinder.com to locate an NP in their community.

"We are proud to recognize our 50 year track record as a profession. There is still work to be done to ensure patients have direct access to the full scope of care that NPs can provide. It's time to close the policy gap between the care that NPs are prepared to provide and the care that outdated state laws allow them to deliver," said AANP president Ken Miller.

Public relations and public affairs firm SevenTwenty Strategies, based in Washington, D.C, will manage the campaign in coordination with LAKPR in New York.

According to a recent AANP report, the number of nurse practitioners licensed in the United States has nearly doubled over the past 10 years, rising from approximately 106,000 in 2004 to more than 205,000 as of December 31, 2014. U.S. News and World Report ranked nurse practitioners as the second best overall job of 2015.

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Venezuela detains pharmacy executives for hoarding products

BY Michael Johnsen

CARACAS, Venezuela — Venezuela has detained executives of one of the country's largest pharmacy chains for allegedly manufacturing shortages of basic necessities, Bloomberg Business reported Monday.  

Farmatodo CEO Pedro Luis Angarita and two other top managers are in custody, Bloomberg Business noted. 
 
According to the report, collapsing oil revenue has sharpened shortages of basic products. Farmatodo executives stand accused of hoarding and speculating in light of the product shortages. Venezuela has promised to increase state control of the distribution business.
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Kroger racks up more EPA accolades

BY Gina Acosta

CINCINNATI — The Kroger Co. is getting more accolades from the Environmental Protection Agency, this time for its efforts to reduce food waste.  
 
Kroger participated in the EPA's Food Recovery Challenge. The company was named a winner in three categories: Leadership, Innovation, and Education and Outreach. "Kroger is proud to be part of the EPA's Food Recovery Challenge, and honored by this recognition," said Suzanne Lindsay-Walker, Kroger's director of sustainability. "While all of our associates play an essential role in our food recovery operation, our retail operations team in particular deserves credit for bringing that program to life in all of our stores. We remain committed to finding solutions to reduce food waste –- because it is good for business, our communities and the environment."
 
As part of the company's food recovery strategy in grocery stores, Kroger's Perishable Donations Partnership is responsible for the equivalent of 38 million meals of healthy, perishable food donated to local Feeding America food banks to help feed hungry families last year. Kroger's retail operations team has implemented an organic recycling program in 1,000 stores across the country. This program utilizes composting and animal feed to limit the amount of food going into landfills.
 
Kroger was the first major retailer in the United States to develop a clean energy production system that converts food that cannot be sold or donated into clean energy. The facility provides a quarter of the power needed to run the company's Ralphs/Food 4 Less distribution center in Compton, Calif.
 
Read Kroger's annual sustainability report here
 
Kroger, one of the world's largest retailers, employs more than 375,000 associates who serve customers in 2,631 supermarkets and multi-department stores in 34 states and the District of Columbia under two dozen local banner names including Kroger, City Market, Dillons, Food 4 Less, Fred Meyer, Fry's, Harris Teeter, Jay C, King Soopers, QFC, Ralphs and Smith's. The company also operates 783 convenience stores, 325 fine jewelry stores, 1,293 supermarket fuel centers and 37 food processing plants in the U.S.
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