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99 Cents Only quarterly comps up 2.7%

BY Gail Hoffer

CITY OF COMMERCE, Calif. — 99 Cents Only Stores reported total sales of $346.5 million in the first quarter of fiscal 2011 ended June 26. This represents an increase of 4.3% over total sales of $332.1 million for the same quarter last year.

The company said overall same-store sales for the first quarter of fiscal 2011 increased 2.7%, with the number of same-store sales transactions increasing 2.3% and the average transaction size increasing to $9.60 from $9.56.

Eric Schiffer, CEO of 99 Cents Only Stores, stated, “In the first quarter, we are pleased to report that we achieved 2.7% same-store sales growth, which was in line with our expectations. Based on our high average volume per store, this represents a healthy increase in average annualized sales of approximately $127,000 per store. Additionally, we are pleased with the strong same-store sales for our Texas stores, which continue to outperform our average same-store sales growth rate.”

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Life imitates art with new ‘Breakfast at Tiffany’s’ costume

BY Allison Cerra

This Halloween, getting rid of the “mean reds” will be as easy as dressing up as “Breakfast at Tiffany’s” heroine, Holly Golightly.

The beloved film is being immortalized with the help of Paramount Licensing and California Costumes. The “Breakfast at Tiffany’s” costume includes a floor-length black gown with a cut-out back, a stunning multistrand pearl necklace and a tiara.

First released in 1961, “Breakfast at Tiffany’s” tells the tale of Holly Golightly (Audrey Hepburn), a quirky, young New York socialite who becomes interested in a young man (George Peppard) who moves into her brownstone on Manhattan’s swank East Side. The love story became an instant pop-culture and film classic, and won two Academy Awards.

The costume retails for $45 and will be available in stores and online beginning this summer.

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Expanded Taylor Swift greeting card collection now available

BY Allison Cerra

CLEVELAND American Greetings’ expanded collection written and inspired by Taylor Swift is now available.

The collection of cards features 14 all-new designs and classic summer imagery. The latest selection offers birthday cards for your best friend, a little bit of romance for that special someone and cards to share with anyone who puts a smile on your face — just to let them know you’re thinking about them, according to American Greetings.

“We had so much fun with the summer collection,” stated Maureen Meidenbauer, Taylor Swift brand manager at American Greetings. “We know there are others out there who can relate to the feelings in all of these cards, and we can’t wait for them to get a chance to share it.”

Currently, the latest Taylor Swift greeting card collection can be found at select American Greetings retail partners throughout the United States.

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