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The $8 trillion question: Health reform?

BY DSN STAFF

At first glance, the response might appear to be somewhat at odds with other national news polls. Indeed, according to a national Kaiser Family Foundation Health Tracking Poll conducted Aug. 7 to 12 among 1,208 adults, 43% have an unfavorable view of the Patient Protection and Affordable Care Act.


For the full report, click here.

It’s important to understand that AccentHealth patient-panelists are not your average consumer. They are high users of health care, filling more than 31 scripts per year, versus the average consumer who fills about 19 per year; they visit the pharmacy almost 18 times a year, versus just shy of 11 for the average customer. You could argue they have a bit more skin in the game. 


So, maybe that’s why fully 65% of AccentHealth panelists told DSN they support the Affordable Care Act. It’s important not to try to politicize their responses — neither DSN nor AccentHealth asked any questions relating to either candidate, how they intended to vote in November or any other issue related to the elections. That said, this month’s Patient Views examines what Accent-Health panelists really think about health reform: what supporters like and what detractors hate. 


Patient Views is a new, exclusive consumer insights feature in DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask 4,000 patients anything at all, what would it be? Send your questions to reder@lf.com.

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Target opens urban format store in Chicago

BY DSN STAFF

CHICAGO — Lately a number of mass merchandise retailers have been taking the little road and opening small-format stores in dense, urban areas. One of the most notable of these is CityTarget, which recently opened in Chicago.


Originally announced last year, the Chicago CityTarget opened in July and features groceries, everyday essentials, trendy fashions and exclusive designer collections. In addition, the store includes an in-store Pret A Manger, part of a London-based chain of cafés that sells a selection of fresh and healthy sandwiches, soups, salads and coffee. Other CityTarget locations are opening in Los Angeles, Seattle and San Francisco.

For more photos, click here.

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UrgentRx named ‘Best New Product’ at latest ECRM health event

BY Michael Johnsen

ORLANDO, Fla. — UrgentRx’s line of fast-acting, flavored powder, nonprescription medications was named “Best New Product” by retailers attending the ECRM Health Care show held late last month.

“We’re pleased and excited to receive this honor from the retailer attendees of the ECRM Health Care show,” stated Jordan Eisenberg, president UrgentRx. “Recognition of this kind holds even greater meaning when it comes from such an informed, influential audience.”

Currently, the company distributes five products: Aspirin to Go, Headache Relief to Go, Heartburn Relief to Go, Upset Stomach Relief to Go and Ache & Pain Relief to Go — and will introduce a sixth product, Allergy Attack Relief to Go, in October. In addition to the new product, UrgentRx will introduce new, updated packaging this fall that features a clean, modern look focusing on symptoms first, which is how consumers shop OTC.

“We hope retailers will be attracted to the UrgentRx brand because it solves a problem for their customers, particularly the ‘on-the-go’ OTC consumer,” Eisenberg said. “Consumers are looking for products that offer solutions to the problems they face every day. They want simplicity and no nonsense. The UrgentRx products deliver on those needs.”

Each UrgentRx product comes in a convenient, credit-card-sized package containing a single dose of flavored powder medicine that can be taken without liquid for busy “on the go” consumers. 

ECRM’s "Best New Product" awards are sponsored by DSN.


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