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7UP gets ‘ridiculously bubbly’

BY Allison Cerra

PLANO, Texas 7UP is getting an upgrade.

The soft drink is infusing a more crisp, clean lemon-lime flavor and also is updating its packaging. To celebrate the changes, 7UP is kicking off new "Ridiculously Bubbly" TV spots — featuring actor and comedian David Spade, best known for his portrayal of some the most sarcastic characters on screen — to put the "ridiculously bubbly" taste of 7UP to the test.

"7UP knows our fans love the great lemon-lime taste of the original uncola, and we’re always looking for ways to improve their flavor experience and win over more taste buds," said Dave Falk, director of marketing for 7UP. "We’ve added more 100% natural lemon-lime flavor to deliver the authentic crisp, clean taste consumers told us they wanted."

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Hardy Diagnostics introduces AloeSafe

BY Allison Cerra

SANTA MARIA, Calif. A new hand sanitizer from Hardy Diagnostics has made its market debut.

AloeSafe contains aloe vera, vitamin E and lavender oil and is free of glycerin, artificial colors, propylene glycol and parabens, Hardy Diagnostics said. It does not cause drying, and leaves the hands feeling soft and silky, while showing a 99.9% kill rate of potentially infectious bacteria.

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Walmart reshuffles merchandising roles

BY DSN STAFF

A series of merchandising and marketing moves announced at Walmart created several new positions and aligned the organization in the four core areas of general merchandise and replenishment; food, softlines and consumables; health and wellness; and Walmart.com, according to an internal announcement.

The changes follow the departure two months ago of former chief merchandising officer John Fleming and the reassignment of former Walmart U.S. president and CEO Eduardo Castro-Wright to a diminished role in global sourcing amid sagging sales at the U.S. stores division. COO Bill Simon assumed the president and CEO role, although a new chief merchant has yet to be named.

Duncan MacNaughton was named EVP consumable, health and wellness and Walmart.com after previously serving as chief merchandising officer for Walmart Canada. Scott Huff will serve as SVP consumables, and John Agwunobi will serve as president and SVP health and wellness, with Scott McCall filling the role of SVP health and wellness merchandising. The new position of senior director of planning, pricing and modular development was filled by Phillip Freehling.

John Westling will remain in his roles as EVP general merchandise and replenishment, with Laura Phillips and Mark Samuels filling new positions. Phillips was named SVP toys, seasonal and network planning after previously serving as VP/DMM toys. Samuels was named VP planning, pricing and modular development. In another move, former Sam’s Club merchant Seong Ohm, who left briefly for a stint at Seiyu in Japan, was named SVP of the home, hardlines and entertainment global merchandising center. Phillips, Samuels and Ohm all report to Westling.

Jack Sinclair remains in his role as EVP food, with Steve Breen and Bruce Nelson promoted to new roles. Breen was named SVP snacks and drinks, and Nelson was named VP planning, pricing and modular development. All fresh and packaged grocery has been consolidated under the leadership of Pam Kohn, who will serve as SVP of the global food and consumables global merchandise center.

The softlines area will be led by Andy Barron, who was promoted to EVP after previously serving as SVP store merchandise execution. Reporting to Barron in new roles are Anne Marie Kehoe, VP planning, pricing and modular development, and Michelle Gloeckler as SVP merchandise execution.

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