New Ocean pioneers employer wellness solution
Former Walgreens executive Hal Rosenbluth helped unveil a new way for companies to help employees stay healthy through a platform launched by Conshohocken, Pa.-based New Ocean on Tuesday.
Utlizing the Voyage app, the new platform combines behavior change science with each user’s personal health story. The result is the first tool that can help employees make meaningful improvements in health and wellness at a much lower cost.
“Health isn’t a perk—it’s a necessity. And your people are your company’s most precious asset.”
New Ocean plans to offer this system to companies and health plans with a population of more than 250,000 for 90 cents per member or employee per month. For companies under 250,000, the cost will be $2 per employee per month. According to New Ocean, a health plan with 2 million members will realize savings ranging between $47 million and $175 million over two years.
Today, companies spend as much as $8.40 per person per month on tools to promote wellness, yet most people have no idea that their company offers a health and wellbeing program. “It’s a huge waste of money,” Rosenbluth said. “Many companies have been looking at these health and wellness solutions as just another ‘perk’ to offer, and that has to end. Health isn’t a perk—it’s a necessity. And your people are your company’s most precious asset. Launching New Ocean is about fixing the entire ecosystem of employee wellness: offering a revolutionary product at a revolutionary price.”
The platform begins with input from New Ocean’s private health assessment which lets users set personalized goals and earn and redeem rewards which are completely configurable to a company’s culture and budget. The Voyage can track sleep, can help smokers quit and can monitor nutrition, exercise or personal finances. It’s the only product of its kind to offer a robust Chronic Condition Management suite as part of its core platform with the release of Asthma 2.0 and Diabetes 2.0 completely reimagined, gamified and built around rewards.
New Ocean has choreographed a series of programs scheduled to debut in the coming months rounding out a suite of condition management including COPD and hypertension coming in February, followed by high cholesterol, heart disease (angina, post heart attack support, atrial fibrillation, heart failure), anxiety, depression, diabetes prevention and weight management.
CDC: Flu season far from over
It’s not the worst flu season in the past decade, the Centers for Disease Control and Prevention shared during a press conference Friday morning. But it’s pretty close and it’s far from over.
“We are currently in the midst of a very active flu season with much of the country experiencing widespread and intense flu activity,” CDC director Brenda Fitzgerald shared with reporters. “So far this season, influenza A-H3N2 has been the most common form of influenza. These viruses are often linked to more severe illness, especially among children and people age 65 and older. When H3 viruses are predominant, we tend to have a worse flu season with more hospitalizations and more death. While our surveillance systems show that nationally, the flu season may be peaking now, we know from past experience that it will take many more weeks for flu activity to truly slow down.”
The CDC is highly recommending people get their flu shot despite any public consternation that this year’s flu shot isn’t a good defense against this year’s virus. The vaccine effectiveness against the predominant H3N2 strain has been reported in the low 30 percentile range.
“We also continue to recommend the flu vaccine. While our flu vaccines are far from perfect, they are the best way to prevent getting sick from the flu and it is not too late to get one,” Fitzgerald said. “As of this last month, manufacturers reported they shipped more than 151 million doses of flu vaccine, so it should be readily available.”
“This is the first year that we’ve had the entire continental U.S. be the same color on the graph, meaning that there is widespread activity in all of the continental U.S. at this point,” added Dan Jernigan, director of the Influenza Division of the National Center for Immunization and Respiratory Diseases. “The season has started early and is probably peaking right about now,” he said. “It’s looking a lot like the activity from 2014/2015 and 2012/2013. Both of those seasons were seasons where the strain H3N2 was the predominant strain. That’s a strain that is going to be associated with more cases, more hospitalizations and death. In terms of the numbers, we are having a slight increase this week. We’re up at 5.8% [of all patient visits attributed to the flu], which is a slight increase from last week. It’s not quite as high as the 6% that was seen in 2014/2015, but still early season peaking now.”
Over the last 13 years, there have only been two seasons where the CDC has characterized the flu season as “high severity.” The first was 2003/2004. The other was 2014/2015.
“Both of those were H3N2 predominant years. Whether we will reach that level this year we don’t know,” Jernigan said. “If you look at the timing of the season, even if we have hit the top of the curve or the peak of seasonal activity, it still means we have a lot more flu to go. We’re currently in the seventh [week] right now, and in the past, if you look at seasons like the one we’re having, there’s at least 11 to 13 more weeks of influenza to go. In addition, there are also other strains of influenza that are still to be a major cause of disease. [For example], B viruses will be showing later in the season, [which is] another reason why to go ahead and get vaccinated now if you have not gotten vaccinated.”
New sports nutrition brand Evertrain hits the market
Natural Alternatives International on Thursday introduced Evertrain, a four-product sports supplement brand. Evertrain’s offerings include pre- and post-workout products with a daily dose of up to 6.4 g of CarnoSyn beta-alanine, which company officials said can help with muscle-building and mental focus once built up in a user’s system.
“NAI is pleased to see a significant increase in the number of sports nutrition brands, like Evertrain, who are providing the efficacious dose of CarnoSyn beta-alanine,” Ken Wolf, president of the Carlsbad, Calif.-based company, said. “These brands realize the importance of effective dosing — a minimum of 3.2 grams a day — and for a certain time, 28 days. Our studies have shown that when you build up that amount of CarnoSyn within your system, about 90 grams, is when you really start to see the performance benefits — building more muscle faster, by extending endurance, expediting recovery and enhancing mental focus.”
The product offerings fueled by CarnoSyn include Evertrain Pre, which the company said is designed to optimize training by delivering sustained energy, superior focus and increased endurance. Also delivering CarnoSyn launched Evertrain Post, which it said is formulated to reduce recovery time between training sessions by enhancing muscle repair and decreasing inflammation.
The full product line also includes Evertrain Protein + Health, a 100% hormone-free, grass-fed whey protein with additional ingredients that NAI said are designed to improve the immune system, aid in digestion, increase energy and reduce inflammation. The line also features daily supplement Evertrain Base, which the company said can help promote heart, brain, muscle, eye and bone health.
“At Evertrain, we strive to provide only the highest quality ingredients for our consumers,” Evertrain co-founder and chief marketing officer Garrett Rutherford said. “We are thrilled to offer the scientifically proven dosages of CarnoSyn beta-alanine in every single bottle of Evertrain Pre and Post.”