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5-hour Energy sponsors soccer player Oribe Peralta

BY Ryan Chavis

FARMINGTON HILLS, Mich. — Living Essentials, distributors of 5-hour Energy shots, announced that it is sponsoring Mexican soccer star Oribe Peralta, striker for the Mexican National Team and MX Santos Laguna team. This marks the first time 5-hour Energy has worked with a professional soccer player.

“We are thrilled to have Oribe Peralta as part of 5-hour Energy’s growing roster of world-class athletes,” said Scott Henderson, president of Living Essentials. “With 2014 being a World Cup year, this is an exciting time for us to work with a world-class athlete in this hugely popular sport. We see a lot of promise and future in the Mexican National Team led by Oribe Peralta.”

Peralta was a key player on the 2012 Mexican Olympic team, which brought home gold in London after beating Brazil 2-1. He also made history when his first goal — scored in 29 seconds — was the fastest in the Summer Olympics and in any FIFA tournament final. When he’s not on the field, Peralta is a devoted husband and father to two young children.

“I’ve been telling the guys on the field that 5-hour Energy helps me stay alert, and I’m looking forward to sharing that with a much larger audience,” Peralta said. “Between traveling all over the world playing soccer and keeping up with my kids, my energy and focus levels must be at their best.”

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Yankee Candle hatches new Peeps candle

BY Ryan Chavis

SOUTH DEERFIELD, Mass. — Yankee Candle Co. announced the launch of the limited-edition Peeps Marshmallow Chicks candle. The new scent takes inspiration from the colorful Peeps spring candy.

“Peeps is continuously looking for ways to extend our iconic brand to enable our fans to enjoy our beloved marshmallow treats and express their Peepsonality” said Mark Hoffman, senior brand manager for Peeps and seasonal products at Just Born. “By partnering with Yankee Candle this Easter, we are able to bring consumers a product that fuses two American favorites into one unique, sweet-smelling product.” 

To celebrate the launch of the new candle, along with the return of the top-selling Bunny Cake scent, the company is hosting in-store events on March 15, offering everything from photo opportunities and decorating tips, to the chance to win prizes.

The festive candle is available now, for a MSRP of $27.99, at more than 500 Yankee Candle retail locations, YankeeCandle.com, as well as specialty retailers and gift shops.

 

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Reports: FTC to discuss retail clinics, telemedicine during public workshop

BY Antoinette Alexander

WASHINGTON — The Federal Trade Commission is holding a public workshop in March to examine U.S. healthcare competition issues as healthcare spending swallows up a significant part of federal and state budgets. Among the topics up for discussion, according to reports, are retail clinics and telemedicine.

According to reports, the two-day workshop will be held March 20 and 21 in Washington, D.C. and will be webcast on the FTC’s site.

During the workshop, the FTC intends to looks at innovations in health care delivery, such as retail clinics and telemedicine, and the potential benefits that such models can provide. It will also consider the impact of regulatory frameworks on their development.

Additional topics will include —

  • Professional regulation of health care providers;
  • Advancements in health care technology;
  • Measuring and assessing quality of health care; and
  • Price transparency of health care services.

 

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