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5-Hour Energy heads to Twitter to perk up

BY Ryan Chavis

FARMINGTON HILLS, Mich. — 5-hour Energy on Monday will head over to Twitter in an effort to help battle the fatigue that comes with losing an hour of sleep to Daylight Savings Time. Throughout the day, anyone who tweets a picture of their tired face with the hashtag #ShowUsYourTiredFace will be entered to win a six-pack of energy shots.

"The Monday after Daylight Savings Time is rough," said Melissa Skabich, communications director for 5-hour Energy.  "We’re all tired today, and we want to do our part to wake up America."

5-Hour Energy has called on its roster of athletes to help kick-off the contest. Follow @5HourEnergy on Twitter for more information about the contest.

 

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Lifeway Foods serves up new veggie smoothies

BY Ryan Chavis

MORTON GROVE, Ill. — Lifeway Foods, a supplier of cultured dairy products known as kefir, announced the introduction of Veggie Kefir, a new veggie-kefir smoothie in tomato, cucumber and beet varieties. The smoothies pack a full serving of vegetables, along with 12 probiotic cultures, into every 8-oz. bottle.

"Roughly half of our daily diet should consist of fruits and vegetables, according to the latest dietary guidelines, but most consumers fall short on the veggie side because vegetables aren’t as easy to consume as a banana or an apple," said Julie Smolyansky, president and CEO of Lifeway Foods. "Our new Veggie Kefir is a simple way to increase your veggie consumption, drink your probiotics at the same time, and cut down on sugar without sacrificing taste."  

All three varieties are 99% lactose free, gluten-free and contain 11 g of protein per serving, with 2 g of fat. Lifeway Veggie Kefir will be available in individual bottles and four-packs this spring.

 

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Unilever to more than double its water purification business via acquisition

BY Antoinette Alexander

SHANGHAI, LONDON and ROTTERDAM — Unilever has acquired a majority stake in the Qinyuan Group, a Chinese water purification business — marking Unilever’s largest acquisition in China for more than 10 years.

Financial terms of the deal were not disclosed. Qinyuan generated sales approaching €140 million for the 12-month period Dec. 31.

 “We are delighted to be making this strategic investment — a majority stake in Qinyuan — our biggest acquisition in China for more than 10 years. Unilever has been building a global water purification business with Pureit, a very effective, affordable water purification device, already present in several countries in South Asia, South East Asia, Latin America and Africa. This deal will more than double the size of our water purification business and will bring together complementary technology from Pureit and Qinyuan and leverage Qinyuan’s local marketing insight, manufacturing and distribution strength — all under the Unilever umbrella,” stated Unilever CEO Paul Polman.

The Unilever Pureit purifiers and the current Qinyuan product range offer different and complementary performance and price points and will enable the combined business to offer a complete range of products.

The water purification market has been growing rapidly in China — more than 20% per annum over the last three years. Under the Unilever Sustainable Living Plan, the company aims to make safe drinking water available and affordable to people across the world. Since its launch in 2005, 45 million people have gained access to safe drinking water from Pureit.

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