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3 Musketeers Truffle Crisp partners with E! correspondent

BY Allison Cerra

HACKETTSTOWN, N.J. The newest 3 Musketeers candy has teamed up with E! News host Giuliana Rancic to celebrate its launch.

Each bar of the newest 3 Musketeers, which officially launched last month, contains a truffle sitting on a crisp layer of meringue enrobed in velvety chocolate. In line with the partnership, 3 Musketeers Truffle Crisp bar is offering fans the opportunity to meet Rancic in Los Angeles for a special lunch. Between now and April 23, consumers ages 18 years and older can visit Facebook.com/3musketeers, click on the contest tab and detail in 25 words or less, “What would you rather share than a 3 Musketeers Truffle Crisp bar?” One grand-prize winner with the most creative and entertaining submission will be selected.

“I am excited about my partnership with 3 Musketeers and the opportunity to enjoy an afternoon with a fan,” Rancic said. “Since the 3 Musketeers Truffle Crisp is rich enough to share, but you really won’t want to, I would rather share my experiences as an entertainment reporter than my Truffle Crisp, and am looking forward to hearing what others would rather share.”

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Crystal Light supports The Nature Conservancy with fundraising efforts

BY Allison Cerra

TARRYTOWN, N.Y. Crystal Light’s line of powdered beverages is collaborating with The Nature Conservancy, a leading conservation organization working around the world to protect nature and to help preserve fresh drinking water sources around the country.

In support of protecting fresh water and to celebrate World Water Day on Monday, Crystal Light is looking to raise up to $750,000 for the conservancy. Consumers can participate by purchasing Crystal Light products, in which 100% of the net profits will go to the conservancy to support river and lake projects across the United States.

In line with their fundraising efforts, Crystal Light also is offering fans an unforgettable experience –– an exclusive, one-night-only, World Water Day celebration concert with Grammy winner Sheryl Crow. The concert will be held March 22, at 8 p.m., at the Hammerstein Ballroom. Crystal Light will give 100% of the ticket price for the event to The Nature Conservancy.

“Water is at the heart of Crystal Light, which is why we’ve selected today, World Water Day, to launch some very exciting programs in support of one of our greatest natural resources,” said Steve Yucknut, VP sustainability for Kraft Foods. “We want to raise awareness across the country about the need to protect rivers and lakes right here in the U.S., key sources of clean, fresh drinking water.”

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Coca-Cola shifts chief marketing executive to new role

BY Allison Cerra

ATLANTA Coca-Cola is shaking up management in its North American division, according to reports.

A report in the Atlanta Journal-Constitution said Coca-Cola North America chief marketing officer Katie Bayne will become president and general manager of the sparkling beverages category, which includes Coca-Cola’s carbonated drinks portfolio. Bayne’s role will be assumed by 14-year Coca-Cola veteran and SVP integrated marketing Beatriz Perez.

The moves are said to breathe new life into Coca-Cola’s North America business, which has staggered amid health concerns of carbonated beverage consumption.

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