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2014 Retail Clinician Education Congress to offer ‘Healthcare Exchanges’ session

BY Antoinette Alexander

MINNEAPOLIS — Are your patients coming to you with questions about health exchanges? Do you know how to help them navigate these organizations? To help retail-based health clinics better assist patients, this year’s Retail Clinician Education Congress in May will feature a Business Leadership track session titled “Healthcare Reform: Healthcare Exchanges and You.”

This year’s RCEC event will be held May 12 to 15 at the Hyatt Regency in Minneapolis. The Drug Store News Group, in conjunction with the Convenient Care Association and Partners in Healthcare Education, hosts the three-day educational and networking forum.

The “Healthcare Reform: Healthcare Exchanges and You” session will be held on May 14 at 10:05 a.m.

Health exchanges are organizations set up to facilitate the purchase of health insurance in every state in accordance with Patient Protection and Affordable Care Act (PPACA). Marketplaces provide a set of government-regulated and standardized healthcare plans from which individuals may purchase health insurance eligible for federal subsidies. This hour-long panel discussion will address the role of health exchanges, what they mean to different healthcare provider groups and how practitioners can help patients and consumers navigate them.

Additional Business Leadership track sessions include Telehealth, Consumer Views on Clinic’s Roles, Strategic Partnerships and the Building of the Business Model and a CEO Panel.

“The Business Leadership Track on day two of the 2014 Retail Clinician Education Congress is designed to provide great insights on the major growth drivers affecting the retail health care industry and the access to the key leadership responsible for the strategic direction for this important patient care delivery model,” said Wayne Bennett, publisher of the Drug Store News Group.

Click here for more information and to register for the event.

 

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Study: Millennials are more brand-loyal

BY Dan Berthiaume

NEW YORK — Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal. According to a new survey of Millennial consumers from marketing data provider Adroit Digital, 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

However, 77% of the Millennials surveyed said they are evaluating brands on a different set of criteria than their parents. For example, 55% of young shoppers said that a recommendation from a friend is one of the strongest influencers in getting them to try a new brand. Forty-seven percent consider brand reputation to be almost as important. Product quality ranks fourth at 35%, but price still comes in first at 62%.

Other notable findings include:

• Sixty percent of Millennials said that social advertising has the most influence over them in how they perceive a brand and a brand’s value. This compares with TV at 70%. Traditional media outside of TV has little influence with Millennials. In the realm of influence, radio, billboards and magazines finished last.

• Twenty-six percent of millennial respondents said social is the most likely channel to introduce a new product they will consider for trial. Only TV, at a very small margin of +3%, outranks social.

• Thirty-six percent of Millennials believe digital advertising is the most effective method of influencing their brand decisions, with traditional advertising as a standalone showing markedly less influence at 19%.

• Fifty-two percent of Millennials want brands that are willing to change based on consumer opinion and feedback to maintain future relevance. 44% want to have open dialogue with brands through social channels, and 38% want brands to be more about the consumer and less about the brand.

• Thirty-eight percent of Millennials will switch brands if a company is found to have bad business practice Outside of financial factors, a business found to have bad business practices is the number one reason that Millennials will switch brands. This carries the same weight as a recommendation from a friend, at 38%.

 

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NACDS reveals ‘Insight Sessions’ line up for NACDS Total Store Expo

BY Antoinette Alexander

ARLINGTON, Va. — With less than five months until the doors open for the second National Association of Chain Drug Stores' Total Store Expo, the association announced its line-up of educational “Insight Sessions,” which will offer presentations by experts on a variety of key issues and priorities including healthcare, business and logistics.

The NACDS Total Store Expo will take place Aug. 23 to 26 at the Boston Convention & Exhibition Center in Boston.

The sessions will take place on Sunday and Monday during the four-day trade show and strategic exchange. To date, there are 14 Insight Sessions with more sessions in the planning stages that will be posted on the NACDS Total Store Expo web site in the coming months:       

  • Drug Supply Chain Security Act: Overview and Implementation;
  • Emerging Care Models: Partnerships with Pharmacies to Drive Patient Outcomes;
  • Enhancing the Joint Business Planning Process: Creating Value Together;
  • Healthy Growth: How to Capitalize on the Changing Consumer Landscape and Their Health Needs;
  • Innovative Pharmacy Operations Models;
  • The U.S. Pharmaceutical and Pharmacy Market 2014: Trends, Issues and Outlook;
  • The Quality Revolution: New Trends;
  • Advancing Neighborhood Care – Patient Nutrition Programs;
  • Convenient Care – Point of Care Testing in the Pharmacy;
  • The Missing Connection: Pharmacy HIT Update;
  • A Prescription for Change – The Affordable Care Act’s Impact on Community Pharmacies;
  •  Winning with Digital Study;
  • Women 2020: An Action Agenda for Women’s Leadership; and
  • Specialty Pharmacy: Breaking with Tradition.

“Conducting business in an efficient and effective way is key in this industry,” said NACDS president and CEO Steve Anderson. “These informative and educational Insight Sessions are designed to provide the timeliest relevant information to help retailers and suppliers have a successful meeting and, in turn, have the tools to be successful in their businesses long after the NACDS Total Store Expo concludes.”

Many of the Insight Sessions may provide crossover into other segments of the industry. For example, the Food and Drug Administration-led session “Drug Supply Chain Security Act: Overview and Implementation” can offer suppliers and retailers critical information about stakeholder responsibilities as implementation of the Affordable Care Act continues this year and into 2015.

In addition, NACDS-TV will continue to provide video resources to help attendees plan ahead for the trade show, the Association stated.

 

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