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2011 batch of Samuel Adams Utopias hits store shelves

BY Allison Cerra

BOSTON — Samuel Adams’ extreme beer is hitting store shelves just in time for Father’s Day.

The brewer said that its 2011 batch of Samuel Adams Utopias, which tout 27% alcohol by volume, is available this month. The release marks the ninth year the limited-edition beer line has been released. The 2011 batch of Samuel Adams Utopias is a blend of liquids that have been aged in a variety of wood casks for up to 18 years, the company said.

Samuel Adams Utopias is sold at a suggested retail price of $150.00 per bottle and will be sold at specialty beer and liquor stores.

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Mars Chocolate asks consumers to help reunite M&Ms

BY Allison Cerra

HACKETTSTOWN, N.J. — Mars Chocolate North America announced that some of its M&Ms spokescandies are flying solo.

The company said that the candies, represented by Yellow, Red, Blue, Orange and Ms. Green, have gone their separate ways, but is hoping consumers will help reunite them through a new campaign/ contest, called "Reunite ‘M.’" Through Sept. 15, consumers have the chance to win prizes valued at more than $1.5 million, including $100,000 to one individual, by purchasing select packages of M&M’s brand chocolate candies and looking for all five characters under the wrapper.

More information about the contest can be found on M&M’s Facebook page.

"Our M&M’s spokescandy crew has literally been the face of our brand for many years, and we’re not taking the news of the separation lightly," Mars Chocolate North America chief consumer officer Debra Sandler. "We’ve initiated a full-fledged "Reunite ‘M’" campaign and we hope America will join forces to help us get them back together."

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Amstel Light emphasizes full ‘bier’ taste with new campaign

BY Allison Cerra

WHITE PLAINS, N.Y. — Amstel Light is focusing on its roots in a new advertising campaign.

The Bier Drinker’s Light features Amstel brewers as the image and "voice" of the campaign, conveying the idea that Amstel Light is the only light beer with full "bier" taste.

The campaign, which kicked off this week, is being extended through print, online and digital ads, as well as through Facebook.

"Being The Bier Drinker’s Light today is more relevant than ever," Amstel Light VP marketing Colin Westcott-Pitt. "With the craft and specialty beers booming, and so many new styles to explore, the number of adult consumers who take pride in being truly discerning ‘beer drinkers’ is greater every day. The Bier Drinker’s Light is a nod to those consumers, acknowledging their passion for great beer flavor and the art of brewing, and understanding that during a light beer occasion, they shouldn’t have to sacrifice any of that."

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