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2 million Diet Dr Pepper to be distributed for free

BY Melissa Valliant

PLANO, Texas As the price of just about everything rises, it’s difficult to imagine getting anything for free. Despite the current economic crunch, Diet Dr Pepper is handing out 2 million coupons for free Diet Dr Pepper on a first come, first serve basis.

Until March 31, 2009, or until the coupons are used up, anyone 13 or older can log on to freedietpepper.com and register their information to receive a free 2L or 20-oz. bottle. As long as that person is one of the first 2 million registered, he or she will receive a coupon within four to six weeks and can redeem it wherever the beverage is sold.

Coupons expire June 30, 2009, and there is a limit of one coupon per person.

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Sunny Crunch Foods announces launch of Probiotic Chewy Cereal Bars containing GanedenBC30

BY Michael Johnsen

TORONTO Sunny Crunch Foods on Tuesday announced the launch of probiotic cereal bars that require no refrigeration.

The all-natural Probiotic Chewy Cereal Bars are made with whole oats and evaporated cane juice, and are available in four flavors: cranberry, strawberry, peanut and almond. Each 3.5-oz. bar is made with the patented probiotic GanedenBC30, manufactured exclusively by Ganeden Biotech. Additionally, each bar has 5 grams of fiber, 2 grams of protein, prebiotics, omega-3 fatty acids and only 110 calories.

“These bars are the perfect solution for people looking for an on-the-go, healthy snack that can help regulate and maintain a healthy digestive system,” stated Willie Pelzer, president and CEO of Sunny Crunch.

Sunny Crunch bars are the latest in a string of new products containing the probiotic strain GanedenBC30. “We are thrilled that companies are taking advantage of the unique characteristics of GanedenBC30 to offer consumers more options when it comes to shelf-stable, probiotic-enhanced products,” stated Ganeden Biotech CEO Andy Lefkowitz.

Probiotic Chewy Cereal Bars are sold in packs of five and will be available shortly at major grocery chains throughout North America. Sunny Crunch plans to expand distribution to the United Kingdom and add GanedenBC30 to cereal products.

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Dr Pepper Snapple Group honored twice at Product of the Year USA awards

BY Melissa Valliant

PLANO, Texas Dr Pepper Snapple Group was recognized this year for “Beverage of the Year” and “Kids Nutrition” at the Product of the Year USA awards, one of North America’s largest consumer-voted programs awarding product innovation.

More than 100,000 U.S. consumers voted Dr Pepper Snapple Group’s Canada Dry Green Tea Ginger Ale “Beverage of the Year.” The carbonated drink combines the crisp flavor of ginger ale with the refreshing taste of green tea, while delivering 200 mg of antioxidant power derived from green tea and vitamin C. A diet version of the successful beverage will be released in early 2009.

Dr Pepper’s Mott’s for Tots was awarded in the “Kids Nutrition” category. Like Canada Dry Green Tea Ginger Ale, Mott’s for Tots packs a healthy punch; it offers 100% of the daily vitamin C children need, while reducing the sugar content of regular juice by 40% without any artificial sweeteners.

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