BEAUTY CARE

2015 holiday sales to reach $630.5 billion, NRF says

BY Michael Johnsen

WASHINGTON – Expect holiday sales in November and Decemer to be up 3.7% in 2015, the National Retail Federation announced Thursday, reaching $630.5 billion. And while that holiday sales peak is coming off of much stronger growth than the prior 10-year average of 2.5% increase in holiday sales, it won't be as good as last year. 
 
Additionally, NRF is forecasting online sales to increase between 6% and 8% to as much as $105 billion.
 
“With several months of solid retail sales behind us, we’re heading into the all-important holiday season fully expecting to see healthy growth,” said NRF president and CEO Matthew Shay. “However, while economic indicators have improved in several areas, Americans remain somewhat torn between their desire and their ability to spend; the fact remains consumers still have the weight of the economy on their minds, further explaining the complex retail spending environment we are seeing right now. We expect families to spend prudently and deliberately, though still less constrained than what we saw even two years ago.”
 
But if you're looking to capture more than your fair share of that 3.7% growth, act fast, as several factors may impede spending decisions as the holiday season approaches. 
 
“Potential disruptions from yet another government shutdown in mid-December and a slower pace of job creation and income growth are just a few key factors that will impact holiday shoppers’ spending this year,” Shay said. “Price, value and even timing will all play a role in how, when, where and why people shop over the holiday season. Retailers will be competitive not only on price, but on digital initiatives, store hours, product offerings and much more.”
 
Holiday sales in 2014 increased 4.1% over the previous year.
 
"Similar to last year in the sense we’re coming off a rather disappointing first half, this holiday season brings to light several crosscurrents that still exist for American households,” said NRF chief economist Jack Kleinhenz. “While confidence data is encouraging, slower job growth in 2015, deflationary retail prices and the mix of consumer spending somewhat shifting toward big ticket items and services, as well as the wild card in our government spending debates, will all contribute to the slower growth rate of sales expected for the holiday season.”
 
Holiday sales represent 19% of the retail industry’s annual sales of $3.2 trillion, NRF reported. 
 
“All said, there’s no reason to doubt that we will see solid retail sales growth in the final two months of the year,” continued Kleinhenz.
 
NRF’s holiday sales forecast is based on an economic model using several indicators including, consumer credit, disposable personal income and previous monthly retail sales releases. It also includes the non-store category (direct-to-consumer, kiosks and online sales).
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Clarisonic’s Alpha Fit takes aim at men’s skincare

BY David Salazar

REDMOND, Wash. — Clarisonic is looking to get men invested in their skincare with the launch of its latest device, the Clarisonic Alpha Fit. The launch is accompanied by data from a Harris Poll survey conducted for the company that found that 56% of men cleanse their face with their hands, with 44% of those using soap or body wash, 14% using cleanser and 9% just using plain water.

“We're thrilled to announce that Alpha Fit is available across the nation for all men to use and experience just how great it feels to have clean and healthy-looking skin," Dr. Robb Akridge, co-founder and global president of Clarisonic, said. “For over a decade, Clarisonic has been loved by women and men alike. But let's face it, men's skin is different and they deserve a Clarisonic device built just for them — providing a great cleanse, a better shaving experience and a way to clean the hard-to-reach skin underneath facial hair.”

The Alpha Fit has two settings, one for skin with a beard and another for clean-shaven skin. The device contains 26,000 bristles, and among users, 100% felt cleaner, smoother and more comfortable skin after a month of use.

A man is likely to spend hundreds, if not thousands, of dollars on his shoes, his watch, his car—his image. So why not his face?” Chery Ricketts, VP U.S. marketing said, adding that the company was launching its largest digital ad campaign yet to target men and challenge them to invest in their skin. 

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What’s Next: Makeup in New York comes back bigger than ever

BY Lonni Delane

Makeup in New York is growing, and each year the show attracts more vendors and more guests, not only from the US but internationally. The number of participants for this year’s show swelled to over 2500, up 15% from last year, with many coming from Canada as well as France, Japan and Korea.  The number of exhibitors also increased by 20% to a total of 110. In anticipation of this, the event stepped up to bigger and better accommodations at the Penn Plaza Pavilion on Seventh Ave. between 32nd and 33rd streets. 

One of the event’s strongest features was its dynamic series of conferences designed to educate beauty industry professionals. They offered a range of cutting edge topics that are impacting the industry today. Florence Bernardin of Info & Inspiration returned for another conference on one of the hottest topics in beauty — the emergence of the Korean market. There was also a conference on The Digital Revolution in Beauty led by Julien Decoster of Worldline and Jing Wang of Fung Business Intelligence Centre. Leading research firm Mintel was there to support the event and also offer a Global Trend Update for Color Cosmetics.

This year’s show tested the waters by presenting two new competitions to encourage and showcase new innovations in beauty. The Innovation Tree was a breathtaking structure that featured 26 winning products from the show’s participating manufacturers. Makeup in New York also hosted a competition for 12 teams from American universities to see what they could come up with for the theme of Packaging Innovation and they plan to expand the field internationally next year.

Of course, the main event was the vendors. This is the show where the usually silent partners in the realm of manufacturing come out to take center stage. Leading manufacturers like CTK, Livcer and Alkos who work with some of the best-selling brands in the business like NARS, Clinique and IT Cosmetics were there to show the crowd what’s next in the world of beauty, and the products did not disappoint.

The Color Group — Custom Lipstick Embossing
Embossed lipstick bullets are a signature statement of luxury that one expects from high end brands like Dior. Canadian manufacturer The Color Group has developed a breakthrough technology using silicone molds to make this design accessible to smaller brands and start ups. They can offer flexible contracts as low as 1,000 pieces per shade.

Cosmetic Group USA — Cream to Powder Baked Eye Shadow
Where most baked products start as a powder with a small amount of liquid, CGUSA has developed a proprietary process of “slurrying” to keep moisture in the product. The result is a creamier texture with higher moisture and higher pigment retention.

Livcer — Frozen Masks
Livcer has developed a frozen mask that is delivered in the form of cubes that you pop in freezer. They created a version with cucumber to sooth and de-puff the eyes for Peter Thomas Roth that has become one of the brand’s top sellers.


What’s Next is a new feature of Drug Store News, written by consumer beauty blogger Lonni Delane. The goal is to help give beauty merchants the cutting edge they need to stay ahead of the latest and greatest beauty trends.

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