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2015-2020 Dietary Guidelines for Americans recognizes value of supplementation

BY Michael Johnsen

WASHINGTON — The 2015-2020 Dietary Guidelines for Americans released Friday, while recommending people strive to get their nutrients through food, recognize dietary supplements as “useful in providing one or more nutrients that otherwise may be consumed in less than recommended amounts or that are of particular concern for specific population groups.”
 
“CRN is pleased to see the Guidelines’ recognition of dietary supplements as having a role to play in achieving optimal nutrition,” stated Duffy MacKay, SVP scientific and regulatory affairs for the Council for Responsible Nutrition. “We remind consumers that dietary supplements are supplements to, not substitutes for, a healthy diet. However, given the number of underconsumed nutrients in our population, dietary supplements are needed to fill in the nutrient gaps. We hope this influential roadmap for nutrition will help bring awareness to the real life need for supplementation.”
 
The Guidelines identified potassium, dietary fiber, choline, magnesium, calcium, and vitamins A, D, E and C as shortfall nutrients; that is, nutrients that are “consumed by many individuals in amounts below the Estimated Average Requirement or Adequate Intake levels.” 
 
More specifically, the Guidelines identified calcium, potassium, dietary fiber and vitamin D as “nutrients of public health concern because low intakes are associated with health concerns,” and suggested supplementing with vitamin D, “especially when sunshine exposure is limited due to climate or the use of sunscreen.”
 
Additionally, the Guidelines recommended iron supplementation for women who are pregnant, and folic acid for women “capable of becoming pregnant and who are pregnant.”
 
 
 

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B.Durbin says:
Jan-12-2016 03:14 pm

Is there a link to the guidelines?

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Hi-Tech signs MMA champ Holly Holm to rep brands

BY Michael Johnsen

NORCROSS, Ga. – Hi-Tech Pharmaceuticals on Monday signed a multi-year endorsement deal with MMA World Champion Holly Holm. The New Mexico fighter known as "The Preacher's Daughter," was a force to be reckoned with during her boxing career before transitioning to MMA full time two years ago. 
 
Holm was 33-2-3 as a pro boxer, winning titles for the WBF, WBAN, WBC, GBU, WIBA, IFBA, WBA and IBA before joining the MMA ranks.
 
"Holly takes her nutrition very, very seriously. You can't cut corners in her sport. She must align herself with the best in each field and that is what she has done joining Hi-Tech's team," stated Jared Wheat, president Hi-Tech Pharmaceuticals. "Hi-Tech's Brands of sports nutrition products and diet aids is leading the sports supplement industry  and has been in the business of helping elite athletes for 20 years," he said. "Holly is breaking barriers in the MMA field and Hi-Tech has shattered multiple barriers in the nutrition field. It's a partnership of the two best in their respective fields".
 
Holm pulled off one of 2015's biggest upsets with a second-round head-kick knockout of heavy favorite and undefeated champion Ronda Rousey at Etihad Stadium in Melbourne, Australia. 
 
"Holly is an exceptional athlete and a proven winner with a rare ability to be a World-Champion in three different sports," added Anthony Presciano, VP brand management Hi-Tech Pharmaceutical. "Her work ethic combined with her relentless competitive drive make her an ideal fit for the Hi-Tech brands. We are excited for what the future holds for Holly and the Hi-Tech family of Brands."
 
 
 

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