With 0-16 season looming, Cleveland fans find pain-relieving support in Excedrin
Warren, N.J.-based GSK Consumer Healthcare on Thursday announced its pain-relieving Excedrin brand will be a signature sponsor of Cleveland's upcoming (and unofficial) Perfect Season Parade slated for Jan. 6 in celebration of the team's historically bad 0-16 season.
"All sports fans have felt a team, game or even single play-induced headache at some point. This season has been especially painful for Cleveland football fans. We want them to know we understand their pain and we're here to help," stated Scott Yacovino, senior brand manager, Excedrin. "That's why Excedrin is so proud to sponsor the Perfect Season Parade. Supporting Cleveland fans' attempt to embrace the silver lining and excitement around coming together to celebrate this historic 'Perfect' not-so-perfect season. It's truly heartbreaking – and headache inducing – to watch your favorite team fall short, and we hope the headache relief we can provide will help make Jan. 6 memorable."
The grassroots event was first organized by long time Cleveland football fan and season ticket holder Chris McNeil through a GoFundMe page.
"I'm a lifetime fan of the Cleveland Browns and they have given me my share of headaches on Sundays," McNeil said. "Cleveland fans are passionate about this team even when the team literally gives us zero in return. That's why I'm excited to have Excedrin sponsoring The Perfect Season Parade to help us Browns fans deal with the pain so we can focus on having a little fun January 6th."
Excedrin donated the final $7,683 to fulfill the event's goal on the GoFundMe page and help cover the cost of security, restrooms and medical personnel. "If the Browns unexpectedly luck into a win this season, all funds (sans the gofundme cut) will be donated to the Cleveland Food Bank," McNeil noted on his GoFundMe site.
Ahold Delhaize brings its U.S. companies together under new parent company, CEO
Ahold Delhaize on Thursday named Kevin Holt CEO of its newly minted Ahold Delhaize USA division, which will serve as the parent company for all of Ahold Delhaize's U.S. companies, including its local brands, Stop & Shop, Food Lion, Giant, Hannaford, Giant/Martin's and Peapod, as well as Retail Business Services, the U.S. shared services company providing support to the brands.
"Combining the parent companies of the U.S. brands and RBS is the natural next step in our brand-centric strategy in the U.S.," Ahold Delhaize CEO Dick Boer said. "Kevin is an outstanding leader with extensive food retail experience and a great choice to guide our U.S. businesses through this time of continuing change and evolving customer expectations."
Holt currently is COO of Ahold USA. In this new role, effective Jan. 1, 2018, he will remain a member of Ahold Delhaize's management board and executive committee and will continue to report Boer.
"I'm excited that we are moving into this next phase where we can focus on further strengthening our brands and winning in our markets," Holt said. "Ahold Delhaize USA and its U.S. brands are well positioned to continue to drive growth and innovation and meet the evolving needs of customers, both in stores and online."
The company said that Frans Muller, deputy CEO Ahold Delhaize and chief integration officer, who serves as acting COO Delhaize America will focus on the continued smooth integration of Ahold Delhaize.
Holt joined Delhaize Group in 2014 as CEO Delhaize America and transitioned to COO Ahold USA in 2017. Prior to joining Ahold Delhaize, he served in executive leadership roles at Supervalu and Meijer.
Drive DeVilbiss names new CEO
Drive DeVilbiss Healthcare earlier this week named Bob Gilligan to its CEO post. Gilligan comes to Drive from GE Industrial Solutions where he served in the same capacity.
With the appointment, Harvey Diamond assumes the role of vice chairman for the Port Washington, N.Y.-based company, where he will serve as a senior advisor.
Diamond will continue to serve on Drive's board of directors.
Gilligan brings with him more than 30 years of experince in both manufacturing and service businesses. In his last role, he successfully led the transformation of GE's $3.6 billion global business.
Gilligan is a graduate of Bucknell University with a BS in Mechanical Engineering and an MBA from the University of Pennsylvania Wharton School.
He is currently a member of the board of trustees for Bucknell University.